For their last ad campaign, Modus Vivendi showed us the evolution of man. This time around the underwear brand celebrates Greek heritage with arousing portraits of twelve traditional occupations shot in mythic locations around Greece. From winegrower, woodcutter, stablehand and everything in between, model Mihalis Thomaidis shows off boxers and briefs from the company’s new line.

The name Modus Vivendi, translated as “lifestyle“, or “way of life” reflects the design and manufacturing approach for each product. It is not just a simple product, or just a brand but also a lifestyle. All items are produced in Greece and created by Greek designer Christos Bibitsos. Check out images from their Ancient Greece ad campaign below.

To check out Modus Vivendi’s entire line, head over to http://www.e-modusvivendi.com.