Modus Vivendi Does Crossfit For New Underwear Ad Campaign

Just in case you didn’t get the memo, Crossfit is all the rage these days. Modus Vivendi decided to jump on the bandwagon and incorporate the exercise craze for its ad campaign to promote their new “Eternal” line which consists of boxers, briefs, jock briefs, jockstraps and tangas. Check out the Greek underwear brand’s latest promo photos below.

  • stranded

    Best advertisement EVER! The guy in the first pic looks like Ryan Kwanten