Maroon 5’s new music video was made using only an iPhone and the popular app. Makes sense given the album release included a comprehensive marketing partnership with Snapchat, that included Snapchat Lens-themed album artwork and a custom Snapchat Lens for the single “What Lovers Do,” which was viewed by Snapchatters over 2 billion times.
“We all use Snapchat, and the Filters have become a huge part of the culture,” Adam Levine told Billboard. “We thought it would be funny to take some more straight-ahead band photos and sprinkle in a little fun.”
“Wait” is the second single off the band’s latest album, Red Pill Blues, following the SZA-assisted hit What Lovers Do” which peaked at No. 9 on the Billboard Hot 100. Check out the music video below which features Levine letting loose with various Snapchat face filters. His wife Behati Prinsloo and their dog make quick cameos.
Maroon 5 ‘Wait’ Music Video