By all accounts, Maroon 5 delivered a safe, albeit lackluster and bland, performance during the Super Bowl LIII Halftime Show. However, it appears there were plenty of people who enjoyed it. The band yielded big sales gains as a result of their set.
According to initial reports to Nielsen Music, Maroon 5 sold a combined 25,000 downloads post performance. That represents a 434 percent increase from the day before the big game when their combined sales totaled 5,000. When only focusing on the six songs the Adam Levine-fronted group performed, the number rises to 587 percent.
Travis Scott and Big Boi also received a sales bump. Scott’s “Sicko Mode” jumped by 80 percent, rising from 2,000 to 3,000, while OutKast’s “The Way You Move” skyrocketed 3,408 percent.
Despite their milquetoast performance, Maroon 5 was bound to see a sales bump. It’s happened to all past halftime performers. In addition, Maroon 5 has loyal fans. After all, if it wasn’t for those fans buying up their music and merchandise, NFL probably wouldn’t have asked them.
Fingers crossed next year, Janet Jackson finally gets her second chance. Two years in a row now, Jackson has trended during the big game. Last year because Justin Timberlake got a shot a redemption for his part during Nipplegate and this year because Levine exposed both his nipples. We all know what happened to Janet when she showed off one 😉
For more, head over to Billboard.