Karl Lagerfeld did it in 2011. Jean-Paul Gaultier was the man in 2012. Now it’s Marc Jacobs‘ turn. The 49-year-old is the latest designer to become Diet Coke’s creative director. As part of his duties, Jacobs will design three bottles for the soda’s 30th European anniversary. Apparently, that’s not all that’s required from him based on the recently released artwork.

Unlike Lagerfeld or Gaultier, Jacobs poses shirtless enjoying the beverage. The above photobooth-inspired picture snapped by Stéphane Sednaoui is a common theme of the ad campaign. For the corresponding commercial, Marc has fun in a photo booth while three women drool from outside. They sure are barking up the wrong tree ;)

“I still think it’s hysterical people want me to take my shirt off” Marc Jacobs told WWD, “I’m going to be 50 in two months, so I guess I should be glad.”

Gotta give credit where credit is due. Marc looks fantastic given that he’s almost 50-years-old. If you look at images of him just a few years back, he looked like a dowdy soccer dad. Props for him for breaking out of a rut.

In the press release, Jacobs reveals he referenced iconic looks and female empowerment from the 80s and 90s for inspiration when he designed the bottles. He also revealed he tinkered with the Diet Coke logo for his designs. Additional details of the “Sparkling Together for 30 Years” initiative are to be unveiled at a launch event in London on March 11, where Jacobs is expected to attend. I can’t wait to check out his creations. You can check out Lagerfeld and Gaultier’s previous designs below, along with Marc Jacobs’ commercial.

Marc Jacobs’ Diet Coke Commercial

2011 Diet Coke by Karl Lagerfeld

2012 Diet Coke by Jean Paul Gaultier

2012 Diet Coke Designer Bottles

Which previous designs do you prefer, Lagerfeld or Gaultier? Or do you think Jacobs will blow both of them out of the water? Which designer should Diet Coke call on as creative director for 2014? Sound off below.