Diplo, Jillionaire, Walshy Fire, collectively known as Major Lazer, debuted their Caribbean-tinged track “Run Up” back in January. With the warmer months just on the horizon, the accompanying visual has arrived.
Filmed in Los Angeles and Miami, the clip is one huge dance party. Makes perfect sense since the track is a solid feel-good anthem. Featured artists Nicki Minaj and PARTYNEXTDOOR also join the fun, with the former dropping her bodacious booty like its hot. As with any great party, documentation needs to happens. Thankfully, there are plenty of smartphones to capture every single moment.
“The idea was to laugh at ourselves and at the unconditional love we bear to our smartphones,” directors Paul, Luc and Martin said of the music video in a statement. “Humor and absurdity came naturally in our speech because our will was not to accuse someone or something but just exaggerate it to foster reflection.”
Ever since I heard “Run Up,” I’ve been obsessed. The beat is sick and signature Major Lazer. After numerous listens, I’ve even got over my initial annoyance with the repetitive chorus. Though, I still feel 10 mentions is overkill 😉 Check out the music video below.
Major Lazer ft. PARTYNEXTDOOR & Nicki Minaj ‘Run Up’ Music Video