I never thought Madonna would ever unveil her #SecretProject. She’s been teasing this mysterious piece of work for months now. Some thought it might be a concert DVD. There was even speculation it had something to do with promoting her boyfriend’s clothing line. Turns out the film is a part of Art For Freedom, the launch of a global initiative to further freedom of expression. The project is in conjunction with VICE and BitTorrent who curated and distributing it respectively.
“My goal is to show by the example of secretprojectrevolution my creative commitment to inspire change in the world through artistic expression,” the Material Mom elaborated. “I hope my film and other submissions to Art for Freedom will be a call to action and give people a place to voice their own creative expression to help fight oppression, intolerance and complacency.” – Madonna
Madonna unveiled the black and white Steven Klein-directed visual guerrilla style, projecting the film on building walls in select cities including New York, Toronto, Berlin and Los Angeles. It’s everything you’d expect from Madge- gorgeously shot, provocative, full of shirtless men, and a tad pretentious. Check out the short film below.