The second Madonna named her Truth or Dare fragrance “Naked“, you knew an ad campaign like this was on its way. The 54-year-old music icon has made a career of pushing the envelope using her sexuality at the forefront. And once again, Madge uses this tactic to pimp out her new fragrance by posing topless with a strategically placed “Naked” sign covering her breasts. There’s no denying, Madonna’s body looks fantastic for her age, but is letting it all hang out a clever tactic or a sign of desperation.
“My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like Gardenias and Tuberose. An intoxicating mixture — feminine and mysterious.” – Madonna
Madonna will also be launching a range of lingerie, footwear and handbags under the Truth or Dare brand. Can we expect her other campaigns to feature her topless with a handbag or pair of shoes covering her boobies? I hope not.
Let me just preface this by saying that I’m a huge Madonna fan. Even though I’m not as hardcore as I once was, I give respect where respect is due. Personally, I think all the attacks against her are a tad unwarranted, given her impact on pop culture. That said, I’m not sure if I approve of this ad campaign, as stunningly photoshopped as it is ;) Personally, I think she could’ve achieved a similar visual but in a more mysterious, classier way and definitely more age-appropriate way. Check out the full ad below and see how you feel.
Recently, the singer received a lot of flack for baring her butt and boobs to concert goers on her recent tour. While, I agree no one wants to grow old, I feel doing this to compete with her much younger compatriots is unnecessary. You’re Madonna and a HUGE DEAL. Start a new trend and don’t rely on your old tactics. Didn’t she already do this twenty years ago during her Truth or Dare era? Well, that’s my two cents.
What do you think? Does this ad entice you to purchase her fragrance? What approach should’ve the “Material Girl” used for the ad creative? Sound off below.