Is Madonna’s ‘Naked’ Ad Clever or Desperate?
Filed under: Celeb Gossip & News, Donovan
Author: Donovan
Date: Nov 21, 2012
The second Madonna named her Truth or Dare fragrance “Naked“, you knew an ad campaign like this was on its way. The 54-year-old music icon has made a career of pushing the envelope using her sexuality at the forefront. And once again, Madge uses this tactic to pimp out her new fragrance by posing topless with a strategically placed “Naked” sign covering her breasts. There’s no denying, Madonna’s body looks fantastic for her age, but is letting it all hang out a clever tactic or a sign of desperation.
“My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like Gardenias and Tuberose. An intoxicating mixture — feminine and mysterious.” – Madonna
Madonna will also be launching a range of lingerie, footwear and handbags under the Truth or Dare brand. Can we expect her other campaigns to feature her topless with a handbag or pair of shoes covering her boobies? I hope not.
Let me just preface this by saying that I’m a huge Madonna fan. Even though I’m not as hardcore as I once was, I give respect where respect is due. Personally, I think all the attacks against her are a tad unwarranted, given her impact on pop culture. That said, I’m not sure if I approve of this ad campaign, as stunningly photoshopped as it is ;) Personally, I think she could’ve achieved a similar visual but in a more mysterious, classier way and definitely more age-appropriate way. Check out the full ad below and see how you feel.
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Recently, the singer received a lot of flack for baring her butt and boobs to concert goers on her recent tour. While, I agree no one wants to grow old, I feel doing this to compete with her much younger compatriots is unnecessary. You’re Madonna and a HUGE DEAL. Start a new trend and don’t rely on your old tactics. Didn’t she already do this twenty years ago during her Truth or Dare era? Well, that’s my two cents.
What do you think? Does this ad entice you to purchase her fragrance? What approach should’ve the “Material Girl” used for the ad creative? Sound off below.
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JMC
November 21st, 2012 at 4:34 am
Is it clever and daring? No but it’s a beautiful shot and an effective talking point to draw attention to the campaign. Will the buzz from a provocative photo translate to sales, not necessarily. Truth or Dare isn’t meant to target a young demographic, it was intended for a woman in her 30′s and older, women who grew up with Madonna as a teenager and now want to feel sexy and empowered again but as grown women which was what this ad is reaching for.
I think frequently a lot of people misinterpret Madonna’s reasons for stripping down these days as strictly attention seeking but I think now mostly it’s her way of countering all the people who tell her she should act her age and cover up. She’s saying I’ll be damned to be told what I can’t wear and what I can’t show.
Photomaster
November 21st, 2012 at 5:47 am
Ok so Madonna’s fragrance is called Naked and Rihanna’s new fragrance is called Nude. Hmmm am i seeing a pattern here, does anyone have originality anymore.
prettyliesuglytruth
November 21st, 2012 at 10:05 am
Desperate.
Raph
November 21st, 2012 at 12:26 pm
I have a hard time liking anything Madonna does lately since it’s all unoriginal and somehow directly insulting other artists, which i think is pretty desperate.
Oliver
November 21st, 2012 at 12:27 pm
Desperate. And that photo is retouched is so much it hardly looks like Madonna. Just look at her boobs and the compare it to when she exposed her breasts during a concert early this year. Her tits look like dried up plums… nothing at all like on this advertisement.
marc
November 21st, 2012 at 12:37 pm
Ooooh lord, the madonna haters hating again.
Who cares what any of you think? Nobody does.
Oliver even says her tits look like “dried up plums”
WHERE OLIVER? THEY ARE COVERED!
Just proves the point that this article is stupid and likewise the author.
doug
November 21st, 2012 at 1:16 pm
I agree with marc. Leave her alone. She’s a fucking ICON! She can do what she wants bc she’s earned the right to do so. She’s the biggest female artist in history. Theres no desperation. She still sells out stadiums around the world. Like please. I also agree with JMC that she keeps doing these things bc everyone keeps saying she shouldn’t bc of her age. She’s saying Fuck You!!!
Peter
November 21st, 2012 at 2:05 pm
cosign JMC.
_lit
November 21st, 2012 at 3:25 pm
I agree with “marc”
she’s had these comments follow her, through her entire career. She must be doing something right if people are still talking about her.
Rob
November 21st, 2012 at 3:42 pm
I don’t know what’s the point on being naked on an ad when everybody knows it’s gonna have tons of photoshop bc you’re an old sag. I mean just do a fashion editorial one or something
she’s so desperate..
justin
November 21st, 2012 at 8:16 pm
i love how when a women wants to show off her sexuality they need to act her age but when men do similar things its cool and understandable. its funny how people say shes seeking attention but in the end shes getting that attention isnt she because people are talking about her and keep talking about her. so a young women can be provocative and naked but an older women needs to be covered up and showing less skin. i wish people would be stop being so sexist and if you dont like the picture then dont like it but stop attacking her for doing it.
Brendan
November 22nd, 2012 at 1:03 am
Desperate… and kinda sad at this point. To quote a once great musician, I will say “Take a bow, the night is over. This masquerade is getting older. The show is over, say goodbye.”
FGP
November 22nd, 2012 at 1:40 am
Well put, Brendan!
Donovan
November 22nd, 2012 at 2:52 am
@Brendan. Oh snap!!! LOL.
Donny
November 22nd, 2012 at 4:14 am
What’s desperate are all the queens commenting. It’s a beautiful photograph of one of the most photogenic people on the planet.
marc
November 22nd, 2012 at 10:52 am
“oh snap”
hahahhaahahhaaha.