Madonna’s Record Breaking Week By The Numbers

At 53-years-old, Madonna is proving she’s still got it. Like they say, numbers don’t lie and Madge certainly put up some pretty impressive numbers this week. No doubt buoyed by her AH-MAZ-ING Super Bowl Halftime performance which broke viewership records. About 117.8 million people watched the Material Girl sing a medley of her hits along with her current single, “Give Me All Your Luvin‘”. Sure, her performance was reminiscent of Kylie Minogue’s recent Les Folies world tour (swap out the Greek imagery for Egyptian ones), but I loved it.

Madonna’s upcoming twelfth studio album is on its way to becoming another huge hit for the singer. “MDNA” pre-orders have propelled the album to the top of iTunes stores in 50 countries, making it the largest one day pre-order of any album in iTunes history. The lead cut from “MDNA” is also making its voice heard. It debuted at No. 13 on Billboard’s Hot 100 Chart. Appreciative of all the fan support, Madonna commented, “Thanks for all the L-U-V!! from around the world.”  See more interesting numerical facts of Madonna’s week below.


  • 50 – Number 1’s Pre-orders for Madonna’s MDNA album on iTunes (biggest one day pre- order in ITunes (biggest one day pre-order in iTunes history) hit the top spot at iTunes store in 50 countries!
  • 11,000,000+ – YouTube downloads of new Madonna video…and counting. The most searched subject on YouTube and Google during the Super Bowl
  • 13 – Madonna’s new single catapults to the #13 spot on Billboard’s Hot 100 Chart
  • 56 – “Give Me All Your Luvin’” marks Madonna’s 56th appearance on the Hot 100 according to Billboard’s Keith Caulfield
  • 117.8 – Million Peak audience viewership during Madonna’s halftime performance – largest in Super Bowl history – up 4.7 million from last year – surpasses Michael Jackson’s 1993 halftime performance
  • 47.1 – MillionHouseholds saw Madonna’s Super Bowl Performance
  • #6 – Trending at No. 6 on European Airplay Charts
  • #2 – iTunes Single, jumped from previous spot 11 after the Super Bowl
  • 2500 – Spins in less than 48 hours at Top 40 radio
  • 25 – “Give Me All Your Luvin’” single’s chart debut
  • 51 – Global Tour Dates Announced by Live Nation
  • 1600 – Clear Channel Digital Billboards Around the Globe aired Madonna’s “Give Me All Your Luvin’”


  • 320 – Hours of rehearsal prior to performance
  • 750 – Hours to create and complete the Givenchy gold cape Madonna arrived in
  • 4 – Special guests: Nicki Minaj, M.I.A., LMFAO and Cee Lo Green
  • 1 – Slackliner
  • 20 – Dancing Dolls
  • 17 – Core Dancers
  • 200 – Members of Gospel Choirs from Indianapolis area
  • 150 – Gladiators carried Madonna onto the stadium with 280 feet of custom made 3 inch rope.
  • 1200 – lbs. – weight of Madonna’s golden throne designed by Madonna and Jimmie Martin in London. Throne included 2 specially designed specially designed sphinx heads covered in Swarovski crystals.
  • 100 – Members of Drumline
  • 250 – Volunteers who assembled and took down stage during half time in 6 minutes (go Hoosiers!)
  • 27 – Carts which carried the stage were wheeled in by the volunteers
  • 36 – Projectors hung from ceiling of stadium to create light show
  • 120 – Individual lashes applied to each of Madonna’s eyelids per eye
  • 18k – Rose gold ground down and added to Madonna’s eye shadow and lips by makeup artist Gina Brooke
  • 200 – Pairs of black briefs provided by Calvin Klein for the Gladiators (they got to wear them home)


  • MDNA – Title of Madonna’s upcoming CD (scheduled for March 26th release)
  • W.E. – Title of just released film directed and co-written by Madonna
  • L.U.V. – Madonna
  • Y.O.U. – You Wanna?
  • perie

    Long live the Queen!

  • Jean

    The Super Bowl was copied from Aphrodite Les Folies , greek.. roman the same it’s a ripp off of Aphrodite
    Michael Jackson said she’s the most unsexy woman he has ever seen and she tried to kiss him , that was the most ridiculous thing ever he added.

  • Oliver

    Here in Germany she’s not even TOP 10 on iTunes right now, neither with the single nor with the album. The same goes for the UK by the way: On the iTunes charts the album is currently No. 59 and the single No. 23 and the LMFAO Remix No. 117.

    That’s also Madonna in numbers! 🙂

  • Arturo DLT

    Long live the Queen!!!!, She is Madonna and there is no need to compare with any one. Official numbers dont lie. I´m sure Kylie M is proud of been just a little bit a influence to Madonna in the S.B.

  • Evan

    Pity that “Give Me All Your Luvin'” is so phenomenally awful, and the leaked tracks from the album are, well, perhaps not representative of her best work. But some people will buy anything that has M’s name on it, so whatever.

  • Lady Gaga

    I’m taking notes! – Mother Monster x

  • Patrick

    no one gets people talking like madonna does. no one.

  • Lortu ezin dut nahikoa blog hau. Sentitzen dut, ez i komentatu til orain, baina im lazy. Just nahi, azkenean, esan eskerrik asko.

  • garen

    ugh, why? I didn’t even watch the Sb this year. Madonna, i have never been a fan, do you boo!!!!