LYNX provides a range of fragrances and men’s grooming products for the modern man. The company is also starting the conversation #isitokforguys. Their mission statement below outlines what they hope to accomplish with their new advertising campaign.
“Young guys live in a world filled with labels and limits. In fact, over 50% of them have been told that a real man should behave a certain way. Pressure that ultimately makes bullying, depression and suicide so common among men.
#isitokforguys kicks off Lynx’s mission to expose the pressure guys feel to ‘be a man’ and empower them to be whoever they damn well want. Together with our partners, we want to fight those limitations and create a society where there is no wrong way to be a man. No labels. No limits on what men can or cannot be.”
From is it okay to drink soy milk, to be the small spoon, to wear skinny jeans, to do yoga and numerous other things, guys are searching online for what it means to be a man. The thought-provoking ad also includes if it’s okay for guys to experiment with other guys? The answer is… HELL YEAH, at least in my opinion 😉 Check out the advert below.
Is it ok for guys… | Lynx
For more, head over to the company’s official website.