Just in time for Valentine’s Day, Lana Del Rey drops a brand new video showing off her “Burning Desire.” Dressed in a white gown, Del Rey does what Del Rey does best. Gives major pout, sensual drama and eleganza while delivering a moody track. That obviously appeals to advertisers, because once again, she’s been tapped by a major brand to rep their product. This time it’s luxury car manufacturer Jaguar.
Her new clip not only serves to promote her Born to Die – The Paradise Edition EP, but does double duty as a commercial for Jaguar’s F-TYPE convertible. That definitely explains the numerous shots of the sexy red sports car in the video. It’s product placement to the nth degree. Reportedly, an upcoming short film titled “Desire” for Jaguar will feature Homeland‘s Damian Lewis. That should be an interesting watch.
Del Rey certainly has a hard-on for David Lynch. For her stint as H&M’s Fall and Winter 2012 pitchwoman, she sang “Blue Velvet” in the commercials. Her latest clip feels an awful like a hybrid of Lynch’s Mulholland Drive and Lost Highway. Perhaps, it’s all just a coincidence, but I think it’s intentional given Lana’s fondness for film noir and paying homages. Check out her music video SLASH Jaguar commercial below.
What do you think of the music video? Does it make you want to go to your nearest Jaguar dealership and test drive the F-TYPE convertible? Sound off below.