Lady Gaga just released her latest video from her five-part fashion film series. Set to her track “You and I“, Gaga transforms herself into different alter egos for each clip. Already, we’ve seen her as the nymph in the first one and as a robotic mourning bride in the second one. For the third installment she dresses up as Yuyi the mermaid. What can we expect next?
Who is Yuyi? From the looks of it, she’s a chain smoking mermaid who likes to flap her tail while sitting in a wheelchair. As with all the previous alter egos, Yuyi first appeared in the official music video for “You and I“. The remaining two clips will feature other characters. One of which will undoubtedly be her male character Jo Calderone. As with the other previous releases, Swedish photographers Inez and Vinoodh directed the shoot. Check out her latest creation below.
Directed By: Inez and Vinoodh
Creative Director: Lady Gaga
Fashion Director: Nicola Formichetti
Cinematography: Todd Heater
Lighting Technician: Jodokus Diressen
Editor: Otto Arsenault
Make Up: Val Garland
Hair: Frederic Aspiras
Filmed in Springfield, Nebraska 2011.