When Lady Gaga does a fragrance commercial, expect it to be outside the box. Mother Monster has just released the trailer (Of course it’s a trailer) for her “Fame” fragrance and it’s pretty freaking incredible.

Directed by Steven Klein, the trailer shows Gaga emerging out of a black tar-like substance then strutting her stuff in an all black outfit, then a naked giant version of herself has people crawling all over her… I don’t even know why I’m bothering to try to explain it. It’s like a dream sequence so it doesn’t make a lot of sense when you try to write it out. It’s better explained if I say it is something that could have been seen in the film ‘The Cell” or in the creepy video you aren’t supposed to watch in ‘The Ring‘… but in a good way.

This fragrance is apparently the first ever Black eau de Parfum. Watch the gagalicious trailer/commercial below.