I love a good ad campaign and this new commercial from Le Slip Francais definitely falls into that category.

Shot and edited in a way to resemble a commercial from the ’50s or ’60s, the commercial features a woman who places two eggs on one side of the table, and two on the other. Hmm, I wonder what these are supposed to represent? She then shows us two different pairs of men’s underwear. The first is your basic, unflattering “not so tighty” whitey. The other is a sexy and more flattering pair of Le Slip Francais. She lays each of the undies of the two pairs of eggs. As you can see in the photo above, there’s also a hammer on the table

I don’t want to spoil what happens next, so you’ll have to watch the commercial below to find out what happens. The ad agency responsible is BETC Paris. Enjoy!

La Surprise du Chef!