Normally, I’m a honey mustard or vinaigrette kind of guy, but I might have to rethink my salad dressing options, especially after watching this Kraft commercial. The brand’s new pitchman cleverly called (not) “Zesty Guy” makes a really compelling case to try Zesty Italian. Just be careful not to get too close to the stove like him. Otherwise you might find your v-neck shirt disintegrate, leaving you exposed like Zesty Guy. I guess it’s really our fault. He keeps asking how zesty we like it, causing the flames to go higher and higher, as he adds a bit more zest.

In addition to appearing in the sexy ad spot, Zesty Man will also pop up on Bravo’s Watch What Happens Live as a guest chef and bartender. I’m sure Andy Cohen will be happy. Having a hot guy to stare at while guests ramble on is a nice way to pass the time. Plus you can probably cop a feel for the sake of ratings ;) If you want to spread the word about the sassy cook, you can send Zestygrams to all your friends. Check out the commercial below.

Kraft Zesty Italian Dressing “Zesty Guy Says Hey”

What do you think? Do you want his zesty Italian dressing all over your nuts (and vegetables)? I wonder if the ad agency who created this campaign was inspired by Old Spice’s Isaiah Mustafa? It certainly has somewhat a similar vibe in the way Zesty Guy speaks. Don’t you agree? Sound off below.