You’ve probably already heard about or seen the similarities between the woman (Melissa Molinaro) used in the Old Navy “Super C-U-T-E” commercial and Kim Kardashian, but now it’s officially a lawsuit. Kim Kardashian is suing Old Navy for $20 million dollars and attempting to get the company to take down the ads immediately. With this case, she hopes to prevent brands from using celebrity look-alikes to falsely imply celebrity endorsement.
Virgin Mobile did the same thing where they created a fake celebrity couple that seemed to be a stab at Heidi & Spencer, formerly of The Hills (now whatever they can get). No one feels bad for them, so it’s not a thing – LOL. Either way, it’s a real grey area of the law. I think in the case of Virgin Mobile, it wasn’t as much of a deliberate match as it seems to be with this Kim Kardashian look-alike.
Kardashian’s intellectual property attorney said in a statement, “Kim Kardashian is immediately recognizable, and is known for her look and style. Her identity and persona are valuable. When her intellectual property rights are violated, she intends to enforce them.”
Part of me feel like the whole idea of such a lawsuit is ridiculous, but the other part of me says they are totally trying to pretend it’s Kim Kardashian to trick customers. Either way, the ad got my attention the first time I saw it (and unfortunately gets stuck in my head every time I see it). Celebrities that have won lawsuits like this in the past include Better Midler, Vanna White, and former First Lady Jacqueline Kennedy Onassis. I think Kim Kardashian will win this lawsuit. Watch the ad below and VOTE where you think Kim Kardashian is in the right or not.