Kia Uses Lady Gaga’s Applause To Sell Its New Car Model

Well, that didn’t take very long. Just a week after Lady Gaga released “Applause,” Kia uses it for its new commercial. Was Katy Perry’s “Roar” too expensive to license? I kid.

For the new clip, the Korean car manufacturer puts its rodent mascots to work (literally). The Kia hamsters transform themselves from frumpy to lean, mean, head-turning machines, much like their all-new Kia Soul. Watch as they hit the gym and shed their furry folds to Gaga’s latest anthem. Check out the cute commercial below.

2014 Kia Soul Hamster Commercial

  • Belladonna

    This is so cool I can’t stop watching Lol I bet this will be played during the VMA’S this Sunday.lol Gaga you go girl! Oh & to the joke you made @Donovan it’s was very funny but let’s see how funny its going to be on Sunday when Katy sings Roar for the first time because we all know how good of a singer she is. ???? GAGA FOR THE WIN!

  • Rob

    I dont get this add. All that to say that the mice have worked out? really? And the car isn’t even pretty. But seriously what a waste of everything animation and the song. The add is pointless