Well, that didn’t take very long. Just a week after Lady Gaga released “Applause,” Kia uses it for its new commercial. Was Katy Perry’s “Roar” too expensive to license? I kid.
For the new clip, the Korean car manufacturer puts its rodent mascots to work (literally). The Kia hamsters transform themselves from frumpy to lean, mean, head-turning machines, much like their all-new Kia Soul. Watch as they hit the gym and shed their furry folds to Gaga’s latest anthem. Check out the cute commercial below.