A lot of Ke$ha’s haters have likened her to a hooker, but judging by her new music video, she’s been upgraded to full-on pimp. The “Tik Tok” singer has elevated music video product placement to a whole new level, that would make even P. Diddy proud. From Revolucion Tequila (is she cheating on Jack Daniels) to dating site PlentyOfFish.com, there wasn’t a spare second of this video that wasn’t sold to the highest bidder. The only product placement that made any sense was the quick shot of her Casio Baby-G watch. Considering she signed a deal with the company, this was actually appropriate.
Mind you, plugging products in a Ke$ha video isn’t the hardest thing to do given her videos don’t have much of a plot. “We R Who We R” hit radio stations roughly the same time when gay teen suicides hit mainstream media. This prompted Ke$ha to dedicate it to the anti-bullying campaign sweeping the nation. You would think that sentiment would’ve made its way in the video, instead of watching Ke$ha party with her Blade Runner reject posse for the umpteenth time. Directing this masterpiece is Hype Williams. Remember when Hype actually made really good videos back in the day. He practically created his own style that a lot of directors mimicked. Whatever happened?
KE$HA’S “WE R WHO WE R” MUSIC VIDEO
What did you think of the video? If it’s possible, Ke$ha is even trashier, skankier and glittier than ever. God, love her.