Kelly Rowland unveiled her new music video for “Rose Colored Glasses” today on Vevo. The video was shot in 3D (groan, so over 3D) and directed by fashion photographer Rankin whose previous credits include Kelis (Acapella) and Nelly Furtado (Say It Right). It features Kelly dealing with the pain of being a bad relationship, while set to vivid colors and stunning shots of Miss Rowland in the midst of flowing colorful streamers. You go girrrrrrrrrrrrrrrrrl.
The Ester Dean-penned track is Rowland’s third attempt at trying to get a successful lead single from her upcoming third album. The long-awaited album is still untitled and without a release date. Hopefully that track will give Kelly some much needed buzz. Though the song is a bit more mellow than “Commander“, critics have responded well to it due to the emotion behind the lyrics and Kelly’s vocals.
“The inspiration behind the song is just my real life,… It’s just so nice to express that emotion and get it all out there because everyone out there, I’m sure you guys can relate to the pain of feeling like a complete idiot when everybody’s laughing at you when you’re getting played by the person in your life at the time. And you just need to take off your rose colored glasses.”
Kelly claimed filming this has been one of the best video experiences in her life. She loved how the lighting and everything was so detailed. Watch the video below and see if you agree with Kelly.
What did you think of the music video? Given Rankin’s background, the video is filled with plenty of high-fashion glamorous editorial shots of Rowland. Though the video is a bit subdued, it is dramatic and captures the intensity of the song lyrics. Hopefully the video will give the song a jolt on radio and on the charts. So far, the track hasn’t done much on the charts. Post your comments below.