Just like Beyonce when she worked with the Swedish retailer, Katy Perry too has recorded an original track for H&M. “Every Day Is A Holiday” is, you guessed it, a Christmas song all about the festive season.
If you’re not a Perry fan, I highly recommend avoiding H&M for the next few weeks. This will no doubt be played on a constant loop. I almost feel sorry for the store employees. As if dealing with the cranky shoppers wasn’t bad enough.
The accompanying visual is everything you’d expect from the 31-year-old singer. It’s over-the-top, campy, colorful and has about a million things going on. Perry dresses up as a tin soldier, fairy and in other merry outfits.
For me though, the most interesting thing is Sean O’Pry is featured in the ad. The 26-year-old model played the love interest in Taylor Swift’s “Blank Space” visual. Considering there’s “Bad Blood” between these two ladies, I wonder if casting Sean was some sort of shade from Katy. If so, well done. I love a good celebrity cat fight.
The Makers of Happy and Merry