Imagine lining up to pay for your groceries and standing in front of you is none other than Josh Duhamel. That’s exactly what a few unsuspecting Los Angeles shoppers at a supermarket experienced over the weekend. Lucky hookers. The 40-year-old actor played cashier for Diet Pepsi’s #dietpepsicheckout campaign.
“I had a blast ‘checking out’ Diet Pepsi fans at the cash register, it was like hosting my own candid camera!” Duhamel joked. “Seeing the surprised reactions in real-time was really fun and I hope we gave a lot of shoppers a great story to tell their friends and family.”
In the clip, an incognito Duhamel poses as a store clerk scouring the aisles, parking lot, and register lines to find and “check out” Diet Pepsi fans. An elaborate hidden camera set-up gave Duhamel the chance to play up his comedy chops and surprise shoppers throughout the store. From stocking the shelves to corralling shopping carts to taking over the in-store loud speaker to scanning shoppers, Josh stops at nothing to deliver a refreshingly unexpected break in the everyday routine of grocery shopping, all of which is captured on film. Check out the clip below.