Believe it or not, this marks the first time Joe Jonas stars in an underwear campaign. It’s about time this happened. That lean body of his needs to be on display.
“It can be a weird thing to be sitting there in your underwear being photographed,” Jonas admits, “but overall I had a blast.”
“They’ve always been an amazing, iconic American brand,” Jonas says of GUESS.
Guess tapped the 27-year-old middle Jo-Bro for their 2017 underwear campaign. Joe reunites with model Charlotte McKinney for the sexy visuals. She previously starred as his love interest in DNCE’s “Body Moves” music video. Check out plenty more images below from the racy campaign shot by Yu Tsai.
“To be in the GUESS family,” Jonas says, “feels good.”
“The shoot today was a lot of fun,” Jonas says. “Yu Tsai always does an amazing job and keeps you laughing.”