Perhaps it was ignorant on my part, but I always though Jockey was your Dad’s underwear (no, not that daddy, but you’re biological one). I had no idea the American manufacturer had transformed it’s image. It’s far sexier and more modern than I remembered. At least the European division is.

The following images are from an ad campaign recently released across the pond. Jockey is certainly trying to sell that all-American image with its new promotional artwork. Check out the visuals below and be sure to let me know Who’d You Rather after… the blond or the brunette?

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