Filed under: Celeb Gossip & News, Patrick, Videos
Author: Patrick
Date: Feb 16, 2013
PETA is known for their attention-grabbing campaigns and their latest one is no different. In this new add, The Master method actor, Joaquin Phoenix helps to promote being a Vegan by simulating that he is drowning.
The concept is that it’s like he’s a fish being pulled out of the water and left to suffocate to death. It’s described as a “slow, painful and frightening” death for “more than 1 trillion fish every year.” Phoenix struggles underwater, panic in his eyes and on his face. He also told PETA about an experience he had when he was younger: “My family and I were on a boat, catching fish. As one fish was caught, he was writhing, then he was thrown against the side of the boat. You couldn’t disguise what it was. This was what we did to animals to eat them. The animal went from a living, vibrant creature fighting for life to a violent death. I recognized it, as did my brothers and sisters.”
PETA claims that ABC has banned the commercial from running during the Academy Awards telecast (where Phoenix will be up for Best Actor in The Master). They were told that it was too “political” and “controversial” for the show. Apparently E! will be running it during the post-show which is hosted by Jimmy Kimmel. Watch the ad below.
justin
February 16th, 2013 at 4:15 am
PETA is one of the stupidest organizations ever created that does more harm than good in the fight for ethical treatment of animals. instead of trying to antagonize meat eaters why dont they try to enact regulation that would treat the animals ethically until there ready for consumption. they need to understand eating meat is natural and healthy. instead of trying to guilt trip everybody into becoming vegan try to change the handling of meat industry instead.
Mary Tully
February 16th, 2013 at 6:23 pm
Justin, opting out of animal cruelty on the personal level by far makes the most sense. If you knew how much money the meat industry pours into congressional campaigns you would see how the USDA will always protect the interests of animal enterprise over the animals themselves. The meat industry is built on a business model of unfathomable cruelty and degradation, and as meat production lines increase to meet the demands of a growing population, things will only get worse for animals.
When we opt out of animal cruelty on the personal level, there are no giant corporations to wage war with. There are no political double-agents to circumvent. There are no government entities to thwart. There’s just you. If you can’t convince yourself that animals deserve more consideration than they’re given, how will you ever convince the meat industry they do?
justin
February 17th, 2013 at 1:35 am
thats called lobbying so why isnt there a lobby to treat animals ethically. just like the gun lobby blocks gun legislation, tobacco lobby blocks regulations of tobacco, and other lobbies that block good legislation why not fund a lobby to treat animals ethically. you know what animals are treated like crap, so are people in this country and all over the world. so instead of all this negativity toward eating meat which there is nothing wrong with try making things better not antagonizing people.