If you thought Jersey Shore Mania was a 2010 thing, you thought wrong. The overly tanned bunch look like they’re here to stay, at least for 2011. The Season 3 premiere draw HUGE numbers for MTV, giving the the network the highest audience ever. The reality guilty pleasure drew 8.45 million viewers.

Not only is that a huge number for broadcast television, but that’s humongous for cable TV. It crushed everything in the coveted 18-49 demographic on broadcast television during the 10pm timeslot. Sorry “Private Practice“, “The Mentalist” and “The Office“. Maybe it’s time for their cast to do some GTL’ing. With exception to “The Big Bang Theory” and “Grey’s Anatomy” which the Shore tied in the 18-49 demo, it slaughtered everything in any time slot in primetime.

You would think watching two seasons of these drunken fist-pumping fools would be enough. Not so. In fact, the season premiere represents a 38% increase over the Season 2 finale in October. The love wasn’t limited to just Americans. Canadians were sucked in as well giving the show a 13% increase over the Season 2 premiere, proving Canucks aren’t immune to the powers of the guidos and guidettes.


  • Delivered 8.45 million total viewers.
  • Averaged an 8.3 P12-34 rating and 6.5 million P12-34 viewers.
  • MTV’s most watched series telecast ever.
  • Delivered more P12-34 viewers than any broadcast or cable television show this broadcast season. (Excludes sporting events.)
  • For P12-34, the “Jersey Shore” premiere is +63% versus the Season Two premiere (8.3 vs. 5.1) and +36% versus the Season Two finale (8.3 vs. 6.1).
  • For P12-34, “Jersey Shore” is +46% vs. the Season Two average (8.3 vs. 5.7).