The upbeat “On The Floor” track that features Pitbull is J Lo‘s first big single in a while (since Louboutins), and the diva just premiered the accompanying music video on American Idol last night. It was shown towards the end of the episode when the judges (including Lopez) pretended they needed more time to deliberate, so Ryan Seacrest suggests showing the music video while they took more time to make their decision on an elimination. Right…. Well, the video is no “Hold It Against Me” or “Born This Way,” but it’s true to what you’d expect from JLo so it that regard, it doesn’t disappoint. Actually, the only thing that was comparable to the Brit and Gaga vids was the product placement the beginning when her driver drops her off at the club in a BMW, takes out a branded jewellery box, and puts on some majorly blingin’ Swarovski earrings. That said, “Don’t be fooled by the rocks” in her box, she’s still Jenny From The Block when she cuts loose on the dance floor inside.
There are a few different JLo’s in this video: (1) A queen-like Lopez who barely moves, judging everyone on the floor from an overhead balcony. (2) JLo in a shimmery bodysuit dancing by herself (3) A more edgy, fun JLo who lets loose on the floor, really bringing the lyrics of the song to life.