I guess the one positive thing about James Franco’s poorly-reviewed hosting Oscar gig is that he showed the world he looks good in a Gucci suit. The “127 Hours” actor has been tapped to be the face for a new Gucci ad campaign. Franco has previously appeared in fragrance ads for the brand, but will now front Gucci’s exclusive Made to Measure service. I can only imagine what a custom Gucci suit will run, since their off-the-rack ones already make a sizable dent on the credit card. Here’s why Gucci creative director Frida Giannini chose Franco to front the new campaign:

“James has an innate ability to fuse classic elegance with contemporary style and interpret formalwear in an individual way, true to the spirit of our Made to Measure service,” Giannini said in a release. “With Gucci’s Made in Italy tradition and sartorial expertise, personalized formalwear is the ultimate way for a man to express his own style.”

French photographer Nathaniel Goldberg snapped the 33-year-old at Rome’s Cinecittà for the Made To Measure ads. The Gucci service will be rolled out irn Milan, Rome, Paris, London, New York, Beverly Hills, Tokyo, Hong Kong, Beijing and Sydney boutiques by the end of the year. The custom suits will take four-six weeks to arrive once outfitted. They will come in a special garment back with a wooden hanger.

The Made to Measure service offers nearly 82 textiles which allow for 178 possible combinations of color and fabrics — like wool, cashmere and mohair in gray, navy blue and brown; or silk satin, velvet and even baby llama for evening. There are also 26 textiles to choose from for shirts, and shoes are available, too: customers can select the material, color and width and even have them embossed with initials.