He’s baaaaaaaaack. Isaiah Mustafa and his over-the-top machismo are here again to make us laugh in 2011. Better known as the Old Spice Guy, Mustafa returns for a series of heroic advertisments just in time for the Super Bowl. He’s the man you want your man to smell like, right? How I missed his illusions of grandeur and insane comments. Just check out his opening statement, “ladies, men, mammals, and the mighty sequoia of the redwood forest,”. WTF??? I love it.
It should come as a no-brainer, Old Spice enlisted the velvet voiced actor to reprise his role. Not only did the commercial win an Emmy but it spawned numerous copycats and parodies. Mustafa was also kept busy for months making the talk show rounds. I’m sure the new campaign will garner equally the same attention, just based on the attention this promo is already receiving. Even if the entire commercial was on mute, I’d probably crack a smile as would many others. His expressions and body language are hilarballs.
While watching the promo, you expect Mustafa to transport to different backdrops as in the previous ads. He actually never does, but the delivery is just as hilarious. He hypes up the upcoming series of brilliant TV spots ahead during the clip. He even dares you to stare through his striking brown eyes to penetrate to his brain where a preview of the spots are. I’m sure the series of ads whose “entertainment value is second to none.” will debut during the Super Bowl. At this rate, the big game is garnering more attention for the upcoming commercials than the actual game itself. I can’t wait to see all of them come Super Bowl Sunday.