Clearly, Facebook-owned Instagram viewed Twitter-owned Vine as a huge threat. With its latest update, the popular photo-sharing app is now getting into the video business. While to most people, this move clearly takes aim at Vine, Instagram co-founders Mike Krieger and Kevin Systrom told ABC News that video sharing was always part of the original plan. “But we left video on the shelf,” Systrom says, “All we’re doing today is bringing it back into the product.”


Fans of Instagram’s flattering filters will be happy to know that they’ll also be able to apply them to videos as well. In addition, their videos will be 15 seconds long as opposed to Vine’s which are only six seconds. The update doesn’t change the layout of the app too much. All there is now is a simple camcorder icon when you’re in camera mode.

Personally, I’m excited about this new update since I’m not much of a Tweeter or Vine user. I’m definitely team Facebook and Instagram on this one. The only downside is this new functionality will obviously waste more of my time spent on the social media site. ARGH.

What do you think of the new update? Do you use Vine? Will Instagram’s new video feature sway you away from Vine? Sound off below.