According to GayStarNews, the Thai Transgender Alliance have sent an open letter to address their concern about a “negative and stereotypical” Ikea commercial that was broadcast on Bankok’s sky train system from December 28 – January 13, as well as on YouTube. The ad is called “Luem Aeb,” which translates into “forget to deceive”.

Coincidentally, yesterday I wrote about the Ladyboys series that brings to the forefront the estimated 1% of the male Thai population that use hormone therapy and/or surgery to become women. In the commercial, a woman is so surprised by something that’s on sale that she ends up speaking in a male voice. The guy that is with her is totally shocked and caught off guard.

“The MTF transgender/transwomen character is openly mocked as being ‘deceitful’, the Transgender Open Alliance open letter to Ikea read. “The transgender content of the advertisement is negative and stereotypical in nature, perpetuating misunderstanding transgenderism as human sexuality for ‘deceitful and deviant lifestyle‘.” They are asking that Ikea release a public statement about the advertisement. Watch the ad below.

Ikea ‘Luem Aeb’ Commercial