A new gay magazine about men who date men based out of Australia is launching this January called Hello Mr. and it has been described as follows: “It’s the overdue response to the unending clichés that surround current gay lifestyle publications. Rather than pushing agendas or perfecting appearances, it’s about relevant material for a misrepresented generation with an evolved range of interests. A chronicle of everyday life, and the narratives which define it.”

The magazine will be published twice a year (starting in January), and each issue will contain written and visual contributions from people all around the globe. The concept description combined with their promotional images and video really caught my attention. This Kickstarter Project, headed by a guy named Ryan Fitzgibbon will only be funded if they reach their goal of $20,000 by November 24. So far, they are about halfway there. I just pledged this morning and am told that I can expect to receive my first issue in February 2013 (they do ship worldwide). I’m not sure what to expect, but there’s no harm in checking it out! I’ve seen some criticize the idea completely already, but I personally feel that that is just a symptom of when gays are harder on each other. Sometimes we are our own worst enemies and don’t support each other. In my opinion, there’s plenty of room in the market for another gay magazine that ventures to take a different angle on connecting with gay readers. Sure it may not end up being everyone‘s cup of tea, but then again, what is?

Check out their intriguing promo pictures and video below. I’ve also included the link to their Kickstarter page below as well, should you be interested in more information and/or supporting the project.

‘Hello Mr.’ Brand Attributes

‘Hello Mr.’ Promotional Video

To learn more about this project or to donate to the Kickstarter project, click here. Photos by Stefano Marchionini.