Is this the second coming of the golden age of boy bands? Are Heart2Heart this generation’s Backstreet Boys, ‘N Sync, or 98 Degrees? God, I hope not. This new American group is apparently modeled after the popular K-Pop movement in South Korea. At first glance, they look like the illegitimate offspring of a threeway session between Justin Bieber, Astro Boy and Sailor Moon.
When I first stumbled upon them, I thought it was a joke. A brilliant one at that. But then, as I researched them, I began to fear they actually might be a legitimate act. The band’s leader and producer, David Lehre, created the band after seeing fan reaction at the reunion of the Backstreet Boys and New Kids on the Block at the 2010 American Music Awards. Lehre even managed to rope in a former boy bander to mentor the group. Apparently, Heart2Heart are the protégés of Lance Bass.
The group’s first single is “Facebook Official” and it’s God awful. It makes Rebecca Black’s “Friday” or anything from the ARK Music Factory Grammy-awarding winning material. The song is so cheesy, I’m thinking it’s a genius publicity stunt by the group to raise awareness. At least I hope so. No one in their right mind would think this is music.
The music video is even worse and clichéd. Anything you can associate with a boy band music video from the late 90s is included in the clip. It even features a dance break with no actual dancing. LOL. Their names even seem like jokes- Chad Future, Pretty Bio Pete, Brayden, Nico, and KX. That being said, the Spice Girls hit it big with monikers of Baby, Scary, Ginger, Posh and Sporty Spice, proving anything is possible. Maybe I’m just too old to appreciate Heart2Heart. Watch them become the next big thing, forcing me to eat crow.
What did you think? Legitimate boy band or genius parody? Post your thoughts below.