The Health Initiative For Men (HIM) has just launched a new attention-grabbing campaign, with the tagline, “It’s Hottest At The Start,” that is certainly turning heads. The double meaning tagline used for the ads can be found on some new racy images that show steamy hot sex scenes taking place. The real intention behind the “play on words” tagline is to draw attention to the risk of HIV infections when the risk level is at the highest. Essentially, when someone is first infected by HIV (and most likely don’t know they have it), the amount of HIV in his blood, semen, and other bodily fluids is very high within a few days because the HIV virus is replicating itself very quickly throughout the body at this stage.

“During the first couple of months after infection, HIV is a powerhouse in the sack. In this early “acute” stage of HIV, it is much easier to pass on the virus. If you f-ck without condoms and aren’t completely sure of your partner’s HIV status, get tested. Now you can get an accurate HIV test 10 days after risky sex.”

Learn more about the risks and how and where you can get tested by checking out their site: http://checkhimout.ca/hottest/. Here you’ll find information on where you can get tested and more information and facts about Acute HIV.

Also, you’ll see the full versions of these ads, not blocked out with the pink bar that I used to cover up the goods in the photo above. PS: You might have recognized already, but that’s Mr. Gay Canada Rob Goddard in the ad on the right with the half-sleeve tattoo on his arm. You’ll notice some other familiar gay Vancouverites in the photos above too, I’m sure.

Blog Widget by LinkWithin