The other day Tyrell wrote about Google Chrome’s new video, “It Gets Better“. On the same day, Google released a second commercial, titled “Dear Sophie“. Just like the anti-bullying message of the first video, the second one is equally as touching and really pulls at the heart strings. If you watch the video and don’t get a lump in your throat or getting a bit misty, you’re made of stone. LOL.
“Dear Sophie” chronicles a father’s journey as he creates a virtual scrapbook documenting the momentous milestones in his daughter’s life. He creates an email address (Gmail of course) to which he sends a series of email notes with photos and videos as she gets older. The ad agency was creative enough to incorporate Google Maps in the touching video.
The two videos are part of a series called “The Web Is What You Make It“. Both videos certainly deliver on that message. Google worked in conjunction with ad agency, Bartel Bogle Hearty. The company says more videos are on the way. Reports say both commercials are based on true stories. I’m excited to see what other tricks they have up their sleeves to get me all emotional.
Google Chrome “Dear Sophie” Commercial
Music by: Ingrid Michaelson
Song: Sort Of
How awesome was that clip? I love it when a commercial can make you feel that kind of emotion. Admittedly, I’m a bit of a sucker for this type of marketing. I’m an advertiser’s dream.
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