Remember Freddie Prinze, Jr.? He was the go-to dark-haired hottie in teen movies back in the late 90s. Recently, we haven’t seen much of the now 37-year-old actor. Based on a new promo pic, we now know what he did last summer and the summer before that. He hit the gym hard and became a silver fox.

Freddie doesn’t appear until the fourth episode of Lifetime’s new drama Witches of East End, but the network is already promoting his debut. With so-so numbers for its premiere episode, Lifetime is wise to pimp out Prinze, Jr. This DILF is looking good with a bit of salt and pepper in his hair and with his shirt off. Sarah Michelle Gellar is one lucky gal. I bet he stakes Buffy all the time ;)

On Witches of East End, Prinze, Jr. plays Leo Wingate, a sweetly shy entomologist who falls head over heels for Wendy Beauchamp (Madchen Amick). His role is just a recurring one, but I highly suspect he’ll get promoted if he brings in massive viewers. Check out a couple promo pics below.