Freddie Mercury’s Would Be 65th Birthday Gets Google & Lotus Tributes

It’s been 20 years since the legendary Freddie Mercury died from AIDS complications, but that hasn’t removed him from pop culture consciousness. The lead singer from the multi-platinum group Queen is as popular today as he was during his prime. For his would-be 65th birthday, the iconic singer is receiving a couple of notable tributes. One from search engine Google and the other from luxury car maker Lotus.

Google routinely celebrates significant events by altering their logo to reflect said occasion. In some recent tributes, they have amped up their homages by incorporating animation and other features. Check out their explanation for their Freddie Mercury Google Doodle:

Google is celebrating what would have been Freddie Mercury’s 65th birthday on Monday with its second longest doodle to date. The 98-second-long animation shows the lead singer of the British rock band Queen navigating through a crazy world inspired by his own lyrics. In one scene that looks like an old-school video game, Mercury bounces off clouds, flies on a tiger and shoots at aliens from a spaceship, all to his hit song “Don’t Stop Me Now.” Doodler Jennifer Hom was the brains behind the elaborate doodle, which was a team effort. She and other illustrators spent about three months putting the whole thing together. They even studied a bunch of old Queen albums and videos to pick out visual cues. “My obsession with Freddie Mercury affected everyone else around me,” she said. They decided to go with the song “Don’t Stop Me Now” because it’s one of Queen’s top 10 hits of all time, plus Mercury actually wrote it. Mercury also wrote such classics as “Bohemian Rhapsody” and “We Are the Champions.” He died of bronchopneumonia resulting from AIDS in 1991, just one day after announcing he had the disease. “Considering how colorful Freddie’s career was, we wanted to create a doodle that was just as colorful,” said Hom, who tried to squeeze in as many humorous and respectful references that she could. Viewers may notice references to “Bicycle,” “A Crazy Little Thing Called Love,” “I Want to Break Free,” “Flash” and more. The Mountain View-based search giant published the Mercury doodle worldwide on its homepage Monday, except for in the US, which will be celebrating Mercury’s birthday on Tuesday because of a conflict with Labor Day. “We’re all really excited because it is such a big doodle,” Hom said. “It’s definitely not our normal doodle.”


How awesome was that? I’m so glad Mercury got a wicked tribute like that. I can’t wait to see what other Google Doodles the company have in store for future occasions.

As mentioned earlier, Mercury is also receiving an homage from luxury car maker Lotus. The company has created a one-of-a-kind Freddie Mercury-edition Evora S to celebrate the singer. It will be auctioned off for charity with proceeds going to Mercury Phoenix Trust– an HIV AIDS charity founded by Freddie’s bandmates. The design for the commemorative car was based on a 1986 stage costume worn by the singer. It is ivory with red and gold racing stripes. The car will also feature Mercury’s signature on the passenger side of the dashboard. Check out a rendering of the car’s exterior and interior below.

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