This year, Smart Car got a new look – a face lift if you will with the release of a new model called Fortwo. Recently, they revealed a commercial to go along with it that is certainly not your average car commercial.
In the video, several familiar faces that have had plastic surgery / facelifts including Amanda Lepore (whom we recently interviewed) and celebrity hair stylist Steve Erhardt, dramatically gaze into the distance. They all seem sombre and perhaps jealous of the new face lift in town – the Fortwo Smart Car.
The commercial was created by BBDO Proximity Berlin, and directed by Robert Jitzmark for Stink. Check it out below and share your thoughts on what you think about this very outside the box ad.