They were never approved by Ford, but new artwork from an ad agency in India have the American car company in hot water. The controversial illustrations depicting women caricatures gagged and tied up in the back of the Ford Figo somehow (wink) ended up on the Internet. The ads feature the tagline, “Leave your worries behind with Figo’s extra-large boot.” A tad inappropriate don’t you think? Especially given the high-profile rape stories in India making worldwide news.
“We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group. These were never intended for paid publication and should never have been created, let alone uploaded to the internet.” – WPP, the parent group of the Indian ad agency
“We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners.” – Ford
Italian Prime Minister Silvio Berlusconi appears in one of the ads (see above). These come soon after Berlusconi was found guilty of breach of confidentiality in a wiretap case and as he awaits trial in a sex-for-hire case.
Another part of the creative shows Paris Hilton in the driver’s seat while the Kardashian sisters are bound and gagged. I’m sure Hilton would love to “leave her worries behind.” While her popularity has wain, Khloe, Kim and Kourtney’s star wattage has only risen. To quote Regina George… she [Paris] like invented her [Kim].
In the Indian ad agency’s defense, they’re not completely misogynistic. The last ad shows three males instead of women being held against their will in the backseat. Check out the other two mockups below.