Ford In Hot Water With Controversial Ads Featuring Kardashians Tied Up

They were never approved by Ford, but new artwork from an ad agency in India have the American car company in hot water. The controversial illustrations depicting women caricatures gagged and tied up in the back of the Ford Figo somehow (wink) ended up on the Internet. The ads feature the tagline, “Leave your worries behind with Figo’s extra-large boot.” A tad inappropriate don’t you think? Especially given the high-profile rape stories in India making worldwide news.

“We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group. These were never intended for paid publication and should never have been created, let alone uploaded to the internet.” – WPP, the parent group of the Indian ad agency

“We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners.” – Ford

Italian Prime Minister Silvio Berlusconi appears in one of the ads (see above). These come soon after Berlusconi was found guilty of breach of confidentiality in a wiretap case and as he awaits trial in a sex-for-hire case.

Another part of the creative shows Paris Hilton in the driver’s seat while the Kardashian sisters are bound and gagged. I’m sure Hilton would love to “leave her worries behind.” While her popularity has wain, Khloe, Kim and Kourtney’s star wattage has only risen. To quote Regina George… she [Paris] like invented her [Kim].

In the Indian ad agency’s defense, they’re not completely misogynistic. The last ad shows three males instead of women being held against their will in the backseat. Check out the other two mockups below.

  • JMC

    Okay the Berlusconi ad isn’t as funny as it is boundary pushing, it’s funny but not funny enough to get away with something that outrageous. The Hilton/Kardashian ad isn’t sinister enough to get banned in my opinion but I can imagine the majority of the issue is with the Berlusconi ad.

  • HarryR

    Ford Motor Company is not responsible for these mock ups, even though they have energetically apologized for them. They are internal mock ups generated within their India ad agency & never should have been uploaded to the internet. Ford Motor Company is an active supporter of LGBT rights, one of the main supporters of the Gay Pride celebrations in Detroit, as well as elsewhere, has long had internal policies protecting LGBT employees and, aside from a brief hiatus, has advertised in LGBT publications for decades. For a company as vast as FoMoCo, with thousands of suppliers around the globe, sometimes somebody in that vast network does something stupid. It is unfair to point to FoMoCo as though they are connected to this stupid set of internal ad mock ups. Chances are that one or more employees will lose their jobs over this.

  • James.PH

    It’s an Epic failure for Ford and its agency partners. There’s been a lot of rape cases coming out of India recently covered in the news. by the way. i’ve done this already. check out frinzee.com and make your calls official