Florence Welch Dances With A Doppelgänger In ‘How Big How Blue How Beautiful’ Music Video

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It’s been a long four years since Florence + The Machine unleashed Ceremonials in 2011. Thankfully, the English rock band decided to release new material today from their upcoming third studio album. It’s about friggin’ time.

How Big, How Blue, How Beautiful” is a mysterious track with beautiful instrumentals. As usual, Florence Welch’s voice is pure magic. The track comes with an accompanying hypnotic music video.

Welch is shown dancing with a doppelgänger in the clip directed by Vincent Haycock and Tabitha Denholm. If you find yourself mesmerized by the choreography, it comes from the creative mind of Ryan Heffington. He’s the same choreographer responsible for all those dance moves in Sia’s viral “Chandelier.” Check out the video below.

Florence + The Machine ‘How Big How Blue How Beautiful’ Music Video

  • Russ

    she’s incredible! I’m so glad she’s back.