Similar to HotChicksWithDoucheBags.com, I have a few other favourite websites that I like to check in with every few days to see the latest content to put a smile on my face.
The next website on my list that I’ve felt encouraged to write about is FAIL Blog;
All content is submitted randomly by everyday users who come across photos, videos or audio clips that simply don’t make sense and contain manufacturer errors, language translation disasters, human slip ups and more! I was going to wait to discuss this until a later date, but one of my favourite all time posts I’ve seen on the site was posted recently and I want to make sure everyone gets the chance to see it without having to dig down through too many pages (as there is a significant amount of new content added every day).
There was a recent ad campaign run in the US by Audi, essentially showcasing their new line of vehicles, encouraging BMW to attempt to one up their latest model. The tag line in the ad was ‘Your move, BMW.’
The marketing team from BMW was quick to respond, with an outdoor campaign in direct response to Audi’s billboard.
Below is a passerby that caught the two campaigns running in tandem, and posted it on FAIL Blog, indicating their thoughts towards who did the campaign better. I’m siding with the viewer, BMW’s response is perfect.
Above and beyond this one campaign comparison, this website is truly comedic in it’s value. If you’re one that gets kicks from misspelled words that turn into obscenities, news anchors stumbling over words during serious news casts, or people simply just making fools of themselves for kicks, then this site is for you!