I have seen some pretty funny celebrity endorsements in my day, like Whoopi Goldberg for Poise or Ozzy Osbourne for I Can’t Believe It’s Not Butter. This newest male celebrity has me going HUH?! over his newest ad campaign with luxury linens from Charisma. The actor in question… NBC’s new Playboy, Eddie Cibrian.

Iconix Brand Group announced today that Eddie will be joining them for a multi-media campaign that will officially launch for Fall 2011. The photos will debut in October issues of home and lifestyle magazines such as Elle Décor and Traditional Home. What I really want to know is, does Eddie Cibrian come as a gift with purchase? I mean really, I wouldn’t kick him out of bed for eating crackers. Eddie said this about Charisma Linens.

“Charisma bedding is so comfortable and luxurious, the only problem is that you don’t want to get out of bed in the morning, it feels so good. The products have an understated elegance to them and an attention to detail that I really appreciate.”

Kind of random but hey, a dollar is a dollar and I’m sure he’s making a pretty penny for this one. The photo spread features a shirtless (and presumably naked) Cibrian laying comfortably in bed and lounging around in a white robe. What a life of luxury. I have to admit, the campaign has worked on me because I want to cop a feel… of the linens of course. *wink*

What do you think of Eddie’s new endorsement deal? Does it make you want to go buy Charisma Linens?