With her upcoming fourth studio album, Demi Lovato is determined to show she’s all grown up. Simply titled Demi, the 20-year-old promises the dawning of a more mature era. Nothing says grown up more than dressing in black 😉
The former Disney star debuted her brand new clip exclusively at E! Online on Tuesday night. (April 9). After four teasers, it was about friggin’ time. Directed by Chris Applebaum, the “Heart Attack” music video begins with Lovato emerging from a pool of black paint. The rest of the clip switches between scenes of Demi sporting a rocker look with her band or wearing a simple white v-neck while working paint-soaked hands and a fairly make-up free face.
Applebaum’s previous credits include clips for Neon Hitch (“F U Betta”), Miley Cyrus (“Party in the U.S.A.”) and Rihanna (“Umbrella”) to name a few. Check out his collaboration with Demi below.
Demi Lovato ‘Heart Attack’ Music Video
Even though the song wasn’t originally written for Demi, it fits well with the new image she wants to portray. What do you think of the accompanying music video? Did you expect more? Sound off below.