Besides running around a field kicking balls all over the place, David Beckham excels at being an exhibitionist. Who can blame him? He looks pretty damn fine in underwear and showing off his tatted torso. The 37-year-old star athlete’s new visuals from H&M’s holiday ad campaign have hit the internet. Wearing pieces from his Bodywear collection with the Swedish retailer, Becks smolders in every shot smizing his little heart out.

“Working with a team has always been a key part of my life and I found that to be the same when developing this range. Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I’m very happy with the end result and I hope H&M’s male customers will be as excited as I am.” David Beckham

The latest campaign introduces new styles to Beckham’s Bodywear collection including a hooded robe, draw-string pants and additional henleys. Given it’s Winter, a couple of long johns have made their way to the line as well. For those looking for gratuitous underwear shots, don’t worry, a pic of Mr. Posh Spice is part of the campaign. Do you know which direction David likes to shift his manhood to? Find out below.

David Beckham H&M Fall Ad Campaign