Usually companies want David Beckham for his handsome face, chiseled abs or soccer dribbling skills. Who knew his wrists were such a hot commodity? Breitling just revealed their new ad campaign featuring the 37-year-old Brit. The watch company has chosen Beckham as the face of its Transocean Chronograph Unitime worldtimer watch. Now that’s a mouthful. The watch is equipped with the new Manufacture Breitling Caliber B05 and provides permanent readings of the time in all 24 timezones through its crown-operated correction system.

“I’ve always been a long-time admirer of Breitling,” said David Beckham. “As a company, they create not only the highest-performance watches but also timeless designs that have inspired generations. It was a natural choice for me to partner with this fantastic brand.”

Photographer Anthony Mandler snaps Beckham in front of a private jet on the runway of the Mojave Air & Space Port in California. I must say, the outcome is stunning. Becks looks absolutely handsome sporting his Movember mustache. I can see why so many companies want him. His brand exudes a fashionable masculinity that appeals to both women and men. Check out another photo from the ad campaign below, along with a behind-the-scenes look from the shoot.