We’re all used to seeing the incredibly sexy David Beckham in his undies for ads from Emporio Armani but after the campaign expired, we were all left wondering if we’d get more. Now, David is about to release his own line of underwear through retailer H&M. It’s called David Beckham Bodywear and honestly, I am excited to give it a try.
“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced. The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward.”
There is no doubt that David took the cues (and got some help) from his wife Victoria Beckham who has been more than successful with her own lines in the last few years. H&M will launch the underwear in 1,800 stores to start but no word on whether or not David will front the ad campaign himself. Will you be buying some Bodywear when it hits stores February 12th, 2012?