CRUSH is a group of lesbian, gay, bisexual, and transgender (LGBT) people that want to help our community members live longer and healthier by encouraging them to live smokefree. On average, non-smokers live 10 years longer than smokers. While only 20% of American adults smoke tobacco, over 40% of LGBT adults smoke. Smoking leads to more deaths in our community than AIDS, alcohol, car accidents, murder, suicide, drugs and fires combined.

These are staggering statistics for our community. To help support this cause, CRUSH created a new video centering around an online marriage proposal between a military soldier and his man back at home. Intercut with B-roll of the couple being together in the kitchen, kissing, waking up together and the like, the soldier states that he’s quit smoking to ensure a longer-lasting life together and at the end, asks his man to be together forever. It’s a touching video and is sure to help promote such a good and healthy cause. Check out the new ad campaign below.


For more information, check out SOCRUSH.com.

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