Even though Zac Efron worked his way off my 5 Guys Everyone Finds Smokin’ Hot But Me list which I wrote years ago, I still don’t get the Cristiano Ronaldo fascination. Sure, he has a smoking hot bod, but those are dime a dozen these days. At least when it comes to underwear ads.

With gaggles of gays however with a differing opinion than myself, the Portuguese soccer star is wise to launch his own line of underwear called CR7. I’m sure he was responsible for selling plenty of it when he fronted Armani’s underwear campaign back in 2010. Check out a behind-the-scenes video of the shoot below, along with a couple of promo pics.