Infamous underwear and swimwear brand Cocksox is celebrating seven years in business with a sinful new ad campaign. Appropriately enough, the Aussie brand went with a biblical-inspired theme. The seven deadly sins.

Sydney based photographer Elvis Di Fazio used stark white backgrounds and eye-popping visuals to tell the tale of each of the sins. Models Rogan Richards and Steve Williams leave very little to the imagination as they act out greed, lust, pride, envy, anger, gluttony and sloth. Check out the sexy visuals and behind-the-scenes video below.

Cocksox ’7 Deadly Sins’