Michelob Ultra has moved from the eighth largest beer brand in the U.S. to become the fifth largest beer brand. For the first time, the company will have two spots in the Super Bowl. No doubt, in hopes of moving up even further. Both 30-second clips will feature Chris Pratt. One will appear in the second quarter and one in the fourth.
“Michelob Ultra has always been a different beer,” said Liz Taylor, CCO at FCB Chicago, in a statement. “The beer for the fit. Who better to help us get that message across in an entertaining way on the world’s biggest advertising stage than an actor who embodies the ethos of the brand: Chris Pratt. He’s fit. He’s funny as hell. He loves beer.”
The Michelob ULTRA ad marks Pratt’s first major television campaign. “These days, I’m trying to stay in top shape for work,” Pratt said in a statement. “So when I see a beer, I can’t help but squint my eyes and imagine a treadmill. Specifically how long I’ll have to be on that treadmill to burn off the beer. Michelob ULTRA … I can run that off very easily.”
The second clip will be revealed later, but you can check out the first one now. The 38-year-old defines what it means to live fit and live fun as the brand’s new spokesperson. Watch him below train for his Super Bowl debut.
The Perfect Fit ft. Chris Pratt
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