Fresh off her much buzzed about debut at SXSW in March and sold-out UK tour, Cher Lloyd (Syco/Epic Records) is back in support of the video premiere for her US debut single, “Want U Back.” Describe as the perfect mix of sugar & spice, the track is infused with Cher’s signature swag, creating pure ear-candy. The video, which premiered today on VEVO, exposes the X-Factor Series 7 finalist’s inner Brat as she jealously pursues her ex-boyfriend exclaiming, “I Want You Back!”
Now you may recall that she already has a music video featuring Astro for “Want U Back” that hit the web back in January. I guess since she’s just taking off in the U.S., they felt a NEW & fresh video was in order and I believe that they made the right choice. Although there were some unique elements to the first video, this new video is a lot more fun and sassy and tells more of a story. Let’s just say, her milkshake brings all the boys to the yard!
The catchy single will be available for download on iTunes in the US on May 22. Check out the new music video below!